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MBA (Master of Business Administration)
Specialization - Digital Marketing
  • Online MBA Program in Digital Marketing:

  • Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.

  • MBA in Digital marketing allows one to boost its business and sales exponentially by making it more visible and accessible to more consumers who are already looking for the product and services in that niche.

  • CURRICULUM:

  • At DPU-COL, the best online MBA in Digital Marketing, the curriculum is specifically designed to meet the requirements of this cutting edge corporate world. It incorporates paid search, Search engine optimization, Content marketing, Social media marketing, Email marketing, Mobile marketing, Marketing automation.

  • It is evident that this 2-year curriculum covers all the important disciplines in the field of Digital Marketing. In spite of the fact that one will pursue this MBA course at its own place through online learning, it will always get excellent learning and career guidance support from our professors and experts. DPU-COL always endeavors to bestow true and appropriate knowledge upon its students so that they can be the future leaders and future-ready for their tasks.


  • CAREER:

  • Digital Marketing Executive/Manager

  • Social Media executive

  • Performance Marketer

  • PPC Specialist

  • SEO Executive

  • Digital Marketing Specialist/Strategist

Semester III
Digital Marketing Specialization

Course Code

Course Title

OMBDM 301

Introduction to Digital Marketing

OMBDM 302

Search Engine Optimization

OMBDM

303

Integrated Marketing Communication

OMBDM 304

Social Media Marketing

OMBDM 305

Emerging Trends in Information Technology

OMBDM 306

Web Designing and Content Management (MM)

OMBE

307/308

Generic Elective-I

Note: For Generic Elective-I course (Course code- (OMBE 307/308)); students can select any one of the following courses.

Course Code

Course Title

OMBE 307

Digital Marketing 

OMBE 308

Business English

Semester IV
Digital Marketing Management Specialization

Course Code

Course Title

OMBDM 401

Product and Brand Management

OMBDM 402

International Marketing

OMBE

403/404

Generic Elective-II

OMBP 405

Project Work Report

Note: For Generic Elective-II course (Course code- (OMBE 403/404)); students can select any one of the

Course Code

Course Title

OMBE 403

Soft Skill

OMBE 404

Business Ethics and Corporate Governance