New gif  Final Announcement: Enrollment Deadline Approaching! Apply before before December 21st 2024, to join the 2024-25 batch.

online BBA

Online MBA -
Digital Marketing Management

Digital marketing, or online marketing, is a general term for several tactics used to interact with potential consumers and advertise brands online. These consist of mobile apps, websites, social media, email, and search engines. Businesses are investing a lot of money in digital marketing because consumers are using digital channels more and more to study products, making it harder for them to stand out from the competition.

A digital marketing MBA gives people the ability to successfully traverse the digital terrain. Businesses can expand their reach and improve their exposure by utilizing tactics including email marketing, social media marketing, content marketing, and search engine optimization (SEO). Real-time analytics and performance tracking are also made possible by digital marketing, which helps businesses maximize their marketing budgets and provide measurable outcomes. In today's digitally-driven corporate climate, an MBA in digital marketing helps people become significant assets that propel the growth and success of businesses.

What Are the Benefits of Online MBA Comfort Learning Platforms?

Flexibility
Flexible Learning Environment:

Learn from home at your own speed and convenience.

Experienced Faculty
Expert Faculty:

Take advantage of in-person lectures given by well-known professors and business specialists.

Interactive Learning
Industry-Aligned Curriculum:

Gain knowledge from a program created by professionals in the field, bringing you up to date on the newest developments.

Comprehensive Curriculum
Career Support:

Get advice and help from seasoned specialists for your future professional objectives.

Career Assistance
Interactive Learning:

Take part in online courses, webinars, and live conversations to enhance your learning.

Technological Resources
Innovative Teaching Strategies:

Use state-of-the-art instructional strategies and digital resources to improve your learning process.

Syllabus

  • Principles & Practices of Management
  • Organisational Behaviour
  • Management Accounting
  • Managerial Economics
  • Business Communication
  • Research Methodology
  • Environment Awareness and Disaster Management

  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Operations Management
  • Management Information System
  • Strategic Management & Business Policy
  • Entrepreneurship Development

  • Introduction to Digital Marketing
  • Search Engine Optimization
  • Integrated Marketing Communication
  • Social Media Marketing
  • Emerging Trends in Information Technology
  • Web Designing and Content Management (MM)
  • Generic Elective-I
Note: For Generic Elective-I course students can select any one of the following courses.
  • Digital Marketing
  • Business English

  • Product and Brand Management
  • International Marketing
  • Generic Elective-II
  • Project Work Report
Note: For Generic Elective-II course students can select any one of the
  • Soft Skill
  • Business Ethics and Corporate Governance

Who can Apply

Candidates who have completed a Bachelor’s degree with a minimum of 50% marks for the general category (45% for the reserved category) in any discipline can apply for an online MBA program.

who can apply

Admission Process

Step 1: Learner’s Registration: Register by filling out the basic details.

Step 2: Admission Form: Submit the online application form at the DPUCOL’s official website.

Step 3: Fee Payment: Make online payment for the course enrolled.

Fee Structure

A scholarship of Rs 10,000/- will be offered to MBA students who will make payment of full fee in single or two transactions within 15 days.

Degree Programme - Online MBA
Degree Programme- Online MBA
Student Category Scholarship Sem I Sem II Sem III Sem IV Total Fee
Indian – Civilian NA  ₹ 50,000  ₹ 50,000  ₹ 45,000  ₹ 44,400 ₹ 1,89,400
Indian - Defense Differently Abled 5%  ₹ 50,000  ₹ 50,000  ₹ 45,000  ₹ 36,140  ₹ 1,81,140
International Students NA  $ 800  $ 800  $ 700  $ 700  $ 3,000

Job Profiles

Management Consulting
Digital Marketing Executive/Manager
 Growth Manager
Social Media Executive
Business Consultant
Performance Marketer
  Leadership Roles
PPC Specialist
Growth & Strategy roles
SEO Executive

Frequently Asked Questions (FAQs):

The best MBA for digital marketing would typically be a specialized MBA program that offers a focus or concentration in digital marketing. Look for programs that provide comprehensive coverage of digital marketing strategies, tools, and techniques, along with opportunities for hands-on learning and industry exposure.

Salaries for MBA graduates in digital marketing can vary based on factors such as job role, industry, location, and experience. However, on average, MBA professionals specializing in digital marketing can expect competitive salaries, often ranging from $70,000 to $120,000 per year, depending on the specific role and company.

Yes, you can pursue an MBA with a specialization or focus in digital marketing. Many MBA programs offer elective courses or concentrations in digital marketing, allowing you to gain expertise in this field while earning your MBA degree.

An online MBA in digital marketing can be a good option for working professionals or those looking for flexibility in their studies. Online programs offer convenience and accessibility, allowing you to balance your studies with your personal and professional commitments.

Eligibility criteria for an MBA in digital marketing may vary depending on the institution offering the program. However, in general, candidates should have a bachelor's degree from a recognized university and meet any additional requirements set by the institution, such as work experience or standardized test scores.