Course Fee: INR 1,45,400/-

AICTE accredited

Online BBA -
Marketing Management

In their final year at DPU-COL, BBA students can select their specialization. The online BBA program in Marketing Management delves into principles, strategies, and techniques essential for successful product or service promotion and sales to target customers.

DPU-COL's online BBA curriculum in Marketing Management offers a thorough understanding of marketing concepts, consumer behaviour, market research, online advertising, digital branding, digital marketing, sales management, and strategic marketing planning. This undergraduate program aims to enhance students' abilities in recognizing customer needs, executing marketing campaigns, and formulating marketing strategies.

How does our Online BBA offer Comfort Learning to you?

Flexibility:

Customize your learning to fit your schedule and location, maintaining a harmonious balance with other commitments.

Experienced Faculty:

Gain insights from expert faculty in their respective fields, providing invaluable knowledge and guidance.

Interactive Learning:

Actively participate in virtual classrooms and discussion forums, fostering interaction with peers and instructors.

Comprehensive Curriculum:

Delve into essential business topics through a holistic curriculum designed for thorough understanding.

Career Assistance:

Access job placement assistance and networking opportunities to boost your professional trajectory.

Technological Resources :

Utilize online platforms, multimedia resources, and digital tools for enhanced learning experiences.

Syllabus

Fundamentals of Management
Basics of Marketing
Basics of Accounting
Introduction to Economics
Environmental Awareness and Disaster Management
Business English

Organizational Behaviour
Indian Economy
Marketing Management
Business Environment
Indian Banking System
Soft Skills - I

Human Resource Management
Banking Operations
Introduction to Psychology
Research Methodology
Business Law
Soft Skills - II

Management Information System
Entrepreneurship Development
Introduction to International Business
Quantitative Techniques
Basics of Financial Management
Introduction to Digital Marketing

Introduction to Production Management
Business Ethics and Corporate Governance
Marketing of Financial Services
Introduction to SMEs
Consumer Behaviour
Sales Management

Project Management
Event Management
Fundamentals of E- Commerce
Advertising and Sales Promotion
Retail Management
Project Work

Who can Apply?

An individual who has completed their Higher Secondary Certificate (HSC) or its equivalent examination with any stream, including English as one of the subjects, from a recognized board.

For more details on the admissions process, Click Here

Fee Structure

A scholarship of Rs 5,000/- will be offered to BBA students who will make payment of full fee in two transactions within 15 days.

Degree Programme - Online BBA

Student Category	Scholarship	Sem I	Sem II	Sem III	Sem IV	Sem V	Sem VI	Total Fee
Indian Civilian	NA	₹ 30,000	₹ 30,000	₹ 25,000	₹ 25,000	₹ 20,000	₹ 15,400	₹ 1,45,400
Indian Defence / Differently Abled	5 % on Tuition Fee	₹ 30,000	₹ 30,000	₹ 25,000	₹ 25,000	₹ 20,000	₹ 9,500	₹ 1,39,500
International Students	NA	$445	$444	$444	$444	$469	$544	$2790

Program Highlights

Exciting
e-learning experiences

Participate in live, interactive virtual classrooms

Join webinars hosted by industry leaders

Interact with esteemed faculty through chats

Engage in group discussions via live chats

Online academic sessions and weekly schedules

Job Profiles

Marketing Executive

Sales Executive

Advertising Executive

Marketing Communications Executive

Marketing Research Analyst

Frequently Asked Questions (FAQs):

The online BBA Marketing syllabus extends over 6 semesters across a span of 3 years. Subjects include Principles & Practice of Management, Organizational Behavior, Business Communication, Business Environment, Financial Accounting, Business Mathematics, Business Law, Environmental Management, Business Economics, Management Accounting, and more.

Online BBA programs prioritize practical skills and hands-on projects, allowing you to apply theoretical knowledge to real-world situations. Pursuing an online BBA in Marketing Management can make you choose diverse paths in marketing, advertising, e-commerce, social media management, and beyond.

An Online BBA in Marketing delves into diverse business management concepts and marketing strategies. It acquaints students with foundational marketing principles, grooming them for careers in the dynamic business and marketing realm.

To get admission into the online BBA in Marketing Management from DPU-COL, you must first fulfil the eligibility criteria. This includes an HSC certificate or its equivalent examination with any stream, including English as one of the subjects, from a recognized board.