The arrival of new companies has caused the retail sector in India to develop quickly. Given India's size, developing middle class, and luxury buying class, international retailers have a great deal of opportunity to build their businesses there. Because of the remarkable growth of the economy, professions in retail management are among the fastest-growing in the industry. Our growing retail industry offers a wide range of professional options for those who are interested in sales marketplaces, company diversification, marketing, advertising, market research, and segmentation. The retail sector is expanding steadily, which is increasing demand for courses that will provide students with the methods, approaches, and tactics required to boost sales and please clients.
Retail management procedures have evolved throughout time in response to the changing demands of the sector. These days, retail managers are crucial to the success of businesses in this sector since they oversee everything from inventory management and sales strategy advice to employee training and industry trends.
About BBA in Retail Management
What is Retail Management?
Assisting clients in obtaining the products they desire from retail enterprises is known as retail management. It covers the steps necessary to get customers inside the store and meet their desires for purchases. Thanks to retail management, customers save time, are certain to get what they want quickly and leave happy.
About The Course
For those who wish to learn more about the retail industry, there is a three-year undergraduate program called the Bachelor of Business Administration in Retail Management. The course covers many retail-related topics, including inventory management, marketing, advertising, and accounting. The curriculum for the Bachelor of Business Administration in Retailing program is meant to provide students with a thorough understanding of how a retail business is run and managed. Students get knowledge of consumer dating control, retailing strategies, human resource management, and other important marketing concepts.
The Course Curriculum & Program Highlights
Explore a thorough BBA program across six semesters, covering essential business subjects. From Fundamentals of Management to Business Ethics, each semester offers a diverse curriculum including Marketing, Accounting, Economics, and specialized topics like Retail Management and Digital Marketing. Practical experiences in Project Management, Event Management, and Merchandise Operations ensure holistic learning. Discover more about this program on our BBA in Retail Management page!
Career Prospects and Job Scope
Recruitment Sectors
With a BBA in Retail Management, graduates find diverse opportunities in both public and private sectors. Here are key sectors where employment prospects are abundant:
- Retail Information Systems: Computer-based systems aiding in inventory management, sales processing, and personnel scheduling.
- Retail Operations: Involves day-to-day tasks like inventory management, sales processing, and customer service.
- Sales and Marketing: Takes part in revenue generation, crafting marketing strategies & implementing them successfully.
- Warehouses: Stores and manages inventory both for on-site & off-site
- Banking, Finance & Insurance Sector: Retail loans, insurance, and other financial supports & management.
- Visual Merchandising: Boosting sales with customized ads & displays through various platforms.
- Store Operations: Customer service, sales, and inventory management.
- Stores Management: Ensuring a positive shopping experience for the customers & overseeing every operation around.
Job Scope
BBA Retail Management graduates have various career opportunities in many sectors. For starters, sales, marketing, merchandising & more. The job roles may differ based on their experience and skill set. Both freshers & graduates can find exciting career paths in this field. Graduates will have the chance to work as retail managers in manufacturing companies, where they’ll assist customers with their purchases and provide input on product selection.
Here are some of the positions that BBA graduates can apply for after completing their Retail Management course:
Sales Manager
Sales managers are employed in non-retail and retail settings. In your capacity as a sales manager, you will oversee the day-to-day activities of sales representatives and the duties of sales. For someone with administrative and leadership skills, this retail management position pays handsomely. For those who wish to boost their income and advance in their retail job, online coursework is the best option.
Salary Range per Annum: INR 8 to 10 Lakhs
Store Manager or Operations Manager
Ensuring the seamless and effective functioning of a department store's daily operations is the duty of a retail shop manager. This is just one more excellent opportunity in retail management. One of their other duties is to come up with new and creative ideas to improve the store's operations, finances, consumer traffic, and other management aspects.
Salary Range per Annum: INR 4 to 10 Lakhs
Retail & Marketing Executive
One of the best careers you might pursue after finishing retail management courses is a marketing executive. To optimize revenue, a marketing executive will supervise an organization's public relations, advertising, and marketing strategy divisions. As a marketing executive, some of your responsibilities will be gathering information about customer demand for the company's goods and services in the future through market research and creating a marketing plan to meet that need.
Salary Range per Annum: INR 10 to 13 Lakhs
Category & Product Manager
Upon earning a BBA in Retail Management, this is regarded as the ideal profession. Retail managers ensure that every product offered to clients is effectively handled. The process includes anything from creating marketing plans to coming up with the original idea. There is a great need for retail product managers, especially in India. Their duties include creating plans, gathering information, providing analysis, and employing personnel. The skills required for this position include strategic planning, communication, negotiation, analysis, attention to detail, and long-sightedness.
Salary Range per Annum: INR 7 to 18 Lakhs
Brand & Advertising Manager
It is the responsibility of a brand manager to develop effective marketing campaigns that will raise sales and enhance how consumers view the business. A marketing campaign is carried out in stages, starting with preliminary strategy and planning and ending with implementation. They make the required modifications if their campaign doesn't yield the desired outcomes. Qualities like self-motivation, computer competence, leadership, communication & multitasking are highly compensated in this field position.
Salary Range per Annum: INR 5 to 9 Lakhs
Merchandiser
Supermarket merchandisers are the experts in charge of creating ads and related materials for each product. As a merchandiser, among your responsibilities will be restocking and clearing merchandise from retail locations. You will also be responsible for maintaining orders, retagging shelves, and arranging for the arrival of new merchandise in your role as a merchandiser. In this field, strong managerial and administrative abilities are essential.
Salary Range per Annum: INR 3 to 7 Lakhs
Seek fulfilling employment prospects in retail management by obtaining the necessary training and education. DPU-COL offers a flexible learning environment that adapts to your needs in terms of time and place. Participate fully in online discussion boards and classrooms to encourage cooperation between students and teachers. To improve your knowledge and skill set, take advantage of the experience and direction of knowledgeable faculty members in their specialized fields.
Take The First Step Towards The Shining Career in Retail with Dr. D. Y. Patil Vidyapeeth Centre for Online Learning(DPU-COL)!
The BBA In Retail Management program at DPU-COL offers an engaging e-learning experience with live, interactive virtual classrooms, webinars hosted by industry leaders, query sessions and live chats with faculties, group discussions via live chats, and pre-planned yearly and weekly planners. To be eligible for the BBA in retail management program, candidates must have passed 10+2 from a recognized board with a minimum aggregate score of 50% for the general category and 45% for the reserved category. The program has a duration of 3 years, divided into 6 semesters, and does not require any prior experience.
FAQ
Q1. Which is better BBA logistics or BBA retail?
Choosing between BBA Logistics and BBA Retail depends on your interests and career goals. Logistics offers opportunities in supply chain management, while Retail focuses on managing retail operations. Evaluate your passion and the market demand in your desired field to make the best decision for your future.
Q2. How does DPU-COL prepare students for the retail industry?
DPU-COL prepares students for the retail industry by providing a comprehensive curriculum that covers key aspects of retail management, practical training opportunities, and exposure to industry trends through guest lectures and workshops.
Q3. What are the eligibility criteria for BBA Retail Management?
The eligibility criteria for BBA Retail Management typically include passing 10+2 from a recognized board with a minimum aggregate score of 50% for the general category and 45% for the reserved category.
Q4. What is the curriculum of BBA Retail Management?
The curriculum of BBA Retail Management covers subjects such as retail operations, sales and marketing, merchandising, store management, brand management, and more, to equip students with the necessary skills for a career in retail.
Q5. What sets DPU-COL's BBA program apart?
DPU-COL's BBA program stands apart due to its industry-relevant curriculum, experienced faculty, interactive e-learning platform, and strong emphasis on practical learning through internships and projects.
Q6. How does e-learning at DPU-COL engage students?
E-learning at DPU-COL engages students through live, interactive virtual classrooms, webinars by industry experts, group discussions, and query sessions with faculty, fostering active participation and collaboration.
Q7. What student support services are available?
Student support services at DPU-COL include academic counselling, career guidance, access to online resources and library materials, as well as assistance with placements and internships.
Q8. What are the admission procedures for BBA Retail Management?
Admission procedures for BBA Retail Management typically involve submitting an application form, and fulfilling eligibility criteria and may include an entrance exam or interview process.
Q9. Are there job placements or internships for BBA students?
Yes, DPU-COL provides job placements and internship opportunities for BBA students through tie-ups with industry partners and career placement services.
Q10. Why pursue an MBA in Retail Management after BBA?
Pursuing an MBA in Retail Management after BBA allows students to deepen their knowledge and specialize in areas such as retail analytics, supply chain management, and strategic retail planning, enhancing their career prospects and earning potential in the retail industry.