If you are planning to start a career in digital marketing in India or anywhere else in the world, it's normal to feel a bit daunted at the beginning. Digital marketing is quite vast and fast-changing, and it's not easy to figure out where to begin. Nonetheless, with proper mentorship and clear information about the job opportunities in digital marketing in India, you will gain the confidence to explore your options and choose the path that best fits your goals. In this blog, we'll share all the important information needed to start your journey in digital marketing.
From being aware of the growing need for experts in digital marketing to gauge the type of jobs and requirements, you are covered. Remember to read till the end because we shall be providing some valuable advice in formulating a flourishing career in digital marketing with actionable steps to begin your journey.
Extent and Demand for Digital Marketing in India
The digital marketing sector in India has expanded rapidly because it allows reaching a large global audience at affordable prices. This has made a career in digital marketing an attractive choice for marketers. The COVID-19 pandemic has accelerated the adoption of digital marketing, as audiences were limited to their homes. As a result, companies have adapted their strategies and viewed digital marketing as a necessity rather than an alternative. As new trends in digital marketing emerged, there was innovation and transformation in the industry.
Digital marketing has been the way for businesses to stay afloat and thrive in a world where competition is rising with each passing day. As time spent on a smartphone and the internet increases, business houses have to shift their attention to digital channels. The capability of connecting, communicating, and changing consumers via these channels has significantly affected the growth of the profession of digital marketing.
Today, digital marketing is a requirement for any business. Its different benefits make it an inevitable part of any marketing strategy and open limitless scope for career progression. Digital marketing careers are highly rewarding professionally as well as from the viewpoint of having a great online presence.
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Advancement in Digital Marketing Careers in India
In 2015, the market size of digital advertising in India was about 47 billion. The amount surged to about 199 billion during the financial year 2020. The same amount is supposed to grow up to 539 billion rupees during the fiscal year 2025. This market is likely to grow at a CAGR of 30.2% during the forecast period from 2024 to 2032. The same market is estimated to reach a value of USD 55.37 billion during 2032. There has been massive growth in the digital advertising sector and therefore presents vast opportunities for individuals looking forward to making careers in digital marketing in India.
This reflects that, at present, enormous sums are being spent on these digital interfaces, and digital marketing is also being employed effectively. To undertake these operations flawlessly, these operations demand extraordinarily talented professionals handling them. Thus, this is a positive indication of a highly rewarding career for a digital marketing professional in India.
Check out the Top 10 Digital Marketing Trends Shaping the Next Decade
Who Should Choose a Career in Digital Marketing in India?
Of course, when people consider different careers in digital marketing, they generally feel confused over which one they would like best. Or which niche fascinates them the most? The great thing about a career in digital marketing in India is that it provides a platform for everybody. If you are interested in social media, you can be a social media marketing expert. Alternatively, if you are passionate about coding, then you can easily become a web developer. There are numerous digital marketing job opportunities for those looking to enter a creative field. Those who are good at writing can opt for content writing, and those who are passionate about design can consider graphic design.
A person with an analytical mindset may choose to become a Data Analyst, a highly desired career option in digital marketing. As digital marketing is an evolving industry, people must keep learning and updated about new technologies. If you have a forward-thinking attitude and a curious mind, then it would improve your journey in the digital marketing field in India. Therefore, if you feel you have all these skills, then you are well-suited for digital marketing. However, being updated alone is not enough. To stand apart and get the edge over competitors, you will need to learn the following high-demand digital marketing skills but also give you the chance for high-paying opportunities.
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Skills in Digital Marketing that are Highly Sought-after
Data shows that 93% of all online interactions start with a search engine. This means the importance of making content SEO-friendly to rank on Google and other search engines. In other words, positioning your website at the top of search engine results using both organic and paid strategies is the best advertising strategy for your business. If you are good at skills such as SEM or SEO that help your company rank better in the search engines, you could easily get a high-paying job because these skills are in demand now.
Likewise, here are several of the most sought-after digital marketing abilities.
- Video Creation & Promotion
- Sponsored Advertising
- Content Promotion
- Data Analysis
- Search engine optimization
- Copywriting
- Pay-per-click
- Visual Design
As a beginner, you don't need to become proficient in all the aforementioned digital marketing skills. Mastering 3 to 4 of these skills can help you jumpstart your career in digital marketing within India.
Career After an MBA in Digital Marketing
An MBA in Digital Marketing ranks among the leading developing marketing sectors, and there is significant demand for experts who grasp the utilization and functioning of social media and other digital platforms to promote a product or service. Job opportunities following an MBA in Digital Marketing are excellent due to the significant demand for digital marketing experts in IT, e-commerce, FMCG, Goods and Services, Manufacturing, BFSI, and Sales & Marketing. People can also find opportunities to work with leading MNCs and top private companies for a rewarding job and career in MBA Digital Marketing.
Below is a table listing some of the leading positions available after finishing an MBA in Digital Marketing, along with their respective salaries:
Manager of Social Media
They oversee the management and implementation of social media strategies for companies or organizations.
Paid Media Manager/Expert
A Paid Media Manager is a specialist tasked with designing and executing digital marketing strategies to boost traffic, produce leads, and enhance a company's revenue.
Campaign Coordinator
A Campaign Manager is an expert tasked with managing and directing the planning, implementation, and assessment of a particular campaign or project in the fields of media management, public relations, advertising, or politics.
- Salary: INR 3 - 16.1 Lakh per Annum
SEO Manager
An SEO Manager is a specialist tasked with managing and applying search engine optimization (SEO) tactics for one or several websites.
Digital Marketing Manager
A marketing expert tasked with creating and executing digital marketing plans to advertise a company's offerings online.
- Salary: INR 3 - 19 lakh per annum
In conclusion, pursuing an Online MBA in Digital Marketing opens up a multitude of career opportunities after an online MBA, allowing graduates to thrive in various roles within the dynamic marketing landscape. With specialised training in digital channels, graduates are well-equipped to handle responsibilities at the mid-senior managerial level, whether as a Digital Marketing Manager, SEO Analyst, or Social Media Manager. Before pursuing an MBA in Digital Marketing, building a strong base through fundamentals of digital marketing courses or exploring short-term digital marketing courses can provide valuable insights and practical skills to kickstart your journey.
FAQs
What are the top job roles in digital marketing in 2025?
Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Strategist, Data Analyst.
Do I need to have a degree to start a career in digital marketing?
No; however, a degree can be supplemented with certifications and practical experience through internships.
What is the average salary of a digital marketing professional in India?
Experience and specialization vary in salary. The base salary for any entry-level role is ₹3-5 lakhs, but experienced professionals could earn up to ₹15-20 lakhs or more.
What are the key skills needed for a career in digital marketing?
Key skills include SEO, SEM, content marketing, data analysis, social media management, copywriting, and paid advertising strategies.
How do I enter a career in digital marketing if I have no experience?
Begin by learning from online courses, building your portfolio through freelance projects, and gaining internships to develop practical skills.
What industries need digital marketing experts?
Digital marketing is required in e-commerce, IT, healthcare, education, finance, and retail industries.
How do I choose a specialization in digital marketing?
Choose based on your interest and strength—SEO for an analytical mind, content marketing for writers, or social media for creative thinkers.
Is digital marketing a good career in 2025?
As the digital economy continues to grow, the demand for digital marketing professionals will continue to increase, hence a very good career.
What are the key tools for a digital marketer?
Google Analytics, SEMrush, HubSpot, Canva, Hootsuite, and Mailchimp are popular tools for optimizing campaigns and tracking data.
How do I stay updated on the latest trends in digital marketing?
Follow industry blogs, attend webinars, network with professionals, and regularly upskill through courses to stay competitive.