E-commerce has made a significant technical contribution to the corporate sector. Due to globalization, businesses are expanding their online consumer base and fostering more relationships than they could in their local community. E-commerce is the purchasing and selling of goods and services using online channels. E-commerce also allows for the movement of money or data. The Internet is the main digital platform utilized in e-commerce.
E-commerce transactions usually take the form of:
- Business-to-business (B2B)
- Business-to-consumer (B2C)
- Consumer-to-consumer
- Consumer-to-business
A recent survey by Gartner of companies involved in digital commerce found that 61% of participants conducted both B2C and B2B transactions.
The E-Commerce Trend in India by 2024 and the Outlook for Careers
It goes without saying that as more people shifted to online buying during the pandemic, eCommerce witnessed a sharp increase in the previous two years. It was a rapidly growing industry with enormous promise even before 2020, yet fierce competition existed for the best people. Hiring managers confront intense competition from across the globe for the best skilled and experienced individuals as new eCommerce firms spring up daily.
India has seen unprecedented growth in the number of internet users, reaching over 918 million as of September 2023. Interestingly, the number of rural internet users is increasing quickly—it presently stands at 375.66 million subscribers—signalling the democratization of internet access. In India, almost all pin codes have experienced the advent of e-commerce. Tier-2, Tier-3, Tier-4 cities, and beyond account for the largest volume of online orders, according to the study E-Commerce Logistics: Unveiling Data Driven Shopping Patterns by ISB Institute of Data Science and Ecom Express. This indicates a significant shift in consumer behavior, highlighting the ease of shopping, availability of choices, and efficient supply chain infrastructure.
India's internet economy is expected to develop at an exponential rate and reach $1 trillion by 2030, offering both consumers and companies a plethora of options. E-commerce is leading this rise; by 2030, estimates place the market size at $325 billion. E-commerce allows firms to expand into new markets and categories, access a wider audience of potential customers, and use affordable marketing tools.
E-commerce offers customers unmatched accessibility and ease. Customers may explore a wide variety of items, compare prices, and make purchases from the convenience of their homes with only a few clicks. Furthermore, consumers may save money on their purchases because to the competitive pricing, discounts, and bargains that e-commerce platforms frequently provide. Furthermore, customized shopping experiences and personalized suggestions raise consumer happiness and encourage engagement and long-term commitment.
There will be more jobs in sales, merchandising, and logistics as a result of the eCommerce growth. Professionals in project management, customer service, and marketing will be in more demand as a result of this.
Nonetheless, the majority of available posts in eCommerce hiring are in the technology sector. There is a clear, unmet need, in particular, for IT professionals with specialized understanding in Linux, Python, JavaScript, Java, and Ruby. Using a worldwide e-commerce recruitment strategy is one method to get around the digital skills scarcity. Employers may locate a candidate that fits their pros file by expanding their talent pool through recruitment from the global talent marketplace. An increase in workplace cultural diversity and a reduced time-to-fill for available posts are two further advantages of global recruitment.
BBA E-Commerce - Career Prospects
In the quickly expanding digital marketplace, a Bachelor of Business Administration (BBA) in E-commerce gives up a world of prospects. Students holding this degree are highly sought after in a variety of businesses because they possess a special combination of technical proficiency and commercial insight. These are a few of the best employment paths open to BBA in E-commerce grads.
1. E-commerce Manager
A company's online sales activities are managed by an e-commerce manager, who also makes sure the website user experience is flawless and streamlines the sales process. To increase online sales, they work with the marketing and IT departments, create and implement e-commerce strategies, and evaluate sales data. Strong project management abilities, a solid grasp of e-commerce systems, and the capacity to extract useful insights from data are prerequisites for this position.
2. Digital Marketing Specialist
Promoting a business's goods or services using digital channels including search engine optimization, pay-per-click advertising, email marketing, social media marketing, and content marketing is the specialty of digital marketing specialists. Their job is to design and oversee internet marketing initiatives that increase traffic and conversions. Proficiency with digital marketing technologies, analytical prowess to gauge campaign effectiveness, and the capacity to modify plans in light of data insights are all prerequisites for the position.
3. Online Store Manager
An online shop manager oversees the daily operations of an online business, making sure that everything works properly and effectively. This includes processing orders, keeping an eye on customer service, processing inventories, and making sure that orders are fulfilled on schedule. To increase sales, they also focus on enhancing the online shopping experience, putting marketing plans into action, and examining sales data. For this position, you must have strong organizational abilities and excellent attention to detail.
Know More On Top-Paying BBA Specializations: Which One Should You Choose?
4. Supply Chain Analyst
In the e-commerce industry, supply chain analysts concentrate on streamlining the supply chain to guarantee effective product delivery to clients. To estimate demand, monitor inventory levels, find areas for development, and work with suppliers and shipping companies, they analyze data. Strong analytical abilities, software expertise in supply chain management, and the capacity to resolve challenging issues to improve operational effectiveness are prerequisites for this position.
5. Business Development Executive
In the e-commerce industry, business development executives find new business prospects, cultivate connections with possible collaborators, and create plans to capture market share. To promote growth, they carry out market research, draft business strategies, and collaborate closely with the marketing and sales departments. Strong negotiating and communication skills, strategic thinking, and in-depth knowledge of the e-commerce industry are required for this post.
6. E-commerce Consultant
Businesses trying to boost their online sales and operations might benefit from the professional guidance offered by e-commerce consultants. They evaluate state-of-the-art e-commerce tactics, pinpoint areas in need of development, and provide customized solutions to boost output. A thorough grasp of e-commerce trends, technology, and best practices is required for this position. Success in this position requires the capacity to solve problems effectively and to provide solutions that can be put into practice.
7. Social Media Manager
To increase engagement and brand exposure, social media managers in e-commerce are in charge of overseeing a company's social media presence. They produce content, plan posts, communicate with followers, and assess how well social media efforts are working. To assess and enhance campaign performance, this function demands creativity, excellent communication skills, and familiarity with a variety of social media platforms and analytics tools.
8. Content Marketing Specialist
Experts in content marketing produce and oversee material to draw in and involve online viewers, increasing traffic and conversions. They create material such as articles, videos, blog entries, and other formats that appeal to the intended audience. Strong writing and narrative abilities, familiarity with SEO, and the capacity to produce content that complements the brand's voice and marketing goals are prerequisites for this position.
9. Data Analyst
In the e-commerce industry, data analysts collect and analyze data to support decision-making for companies. To find possibilities and areas for improvement, they examine market circumstances, sales patterns, and consumer behavior. Strong statistical and analytical abilities, familiarity with data analysis software, and the capacity to convert difficult data into useful insights that promote company expansion are prerequisites for this position.
10. Customer Relationship Manager
The primary goal of customer relationship managers (CRMs) is to establish and preserve a good rapport with clients. They create plans to enhance client happiness, respond to questions and grievances, and make sure that clients' demands are successfully satisfied. Excellent interpersonal and communication skills, database management expertise, and a customer-centric approach to building long-term engagement and loyalty are required for this post.
Learn Anytime, Anywhere with Dr. D.Y. Patil Vidyapeeth's Centre of Online Learning (DPU-COL)
Pursuing an e-commerce degree at DPU-COL offers a comprehensive and flexible learning experience designed to equip students with in-depth knowledge of digital business and the digital economy. The program's structure ensures students gain critical skills, from strategic planning to digital evaluation, preparing them for current and future business scenarios. The flexibility of the course allows learners to balance their studies with personal and professional commitments, while the experienced faculty provides valuable insights and guidance.
The interactive learning environment encourages active participation and collaboration through virtual classrooms and discussion boards. The comprehensive curriculum covers essential business topics, promoting thorough understanding and practical application. Career assistance services, including job placement and networking opportunities, support students in advancing their professional careers.
Technological resources, such as advanced learning tools and an accessible LMS, enhance the learning experience. Live virtual classes, recorded sessions, webinars with industry leaders, and interactive group discussions provide dynamic and engaging educational opportunities. With these robust features, students at DPU-COL are well-prepared to excel in the digital business landscape. So, don’t wait, get in touch with us and approach for admission!
FAQ
What is the duration of the BBA in E-Commerce program at DPU-COL?
The BBA in E-Commerce program at DPU-COL spans three years, offering a comprehensive education in digital business and e-commerce principles, preparing students for various roles in the rapidly evolving digital marketplace.
How is the course delivered? Is it entirely online?
The course is delivered entirely online through a robust learning management system, enabling students to access lectures, assignments, and resources from anywhere, ensuring flexibility and convenience for those balancing other commitments.
How flexible is the course schedule? Can I balance it with a job?
The course schedule is highly flexible and designed to accommodate working professionals. Students can attend live virtual classes, access recorded sessions, and complete assignments at their convenience, making it possible to balance work and study.
What kind of job placement assistance does DPU-COL offer?
DPU-COL provides comprehensive job placement assistance, including career counseling, resume building, interview preparation, and access to a network of industry contacts, helping students secure positions in leading e-commerce and digital business firms.
What are the eligibility criteria for enrolling in the BBA in E-Commerce course?
Eligibility criteria include completion of higher secondary education (10+2) from a recognized board with a minimum qualifying percentage. Additionally, some programs may require proficiency in English and basic computer skills.
What topics are covered in the BBA in the E-Commerce curriculum?
The curriculum includes digital business strategies, online marketing, e-commerce technologies, data analytics, supply chain management, consumer behavior, and web development, providing a well-rounded education in e-commerce and digital business principles.